Cut through, build intrigue and engage your audience

How you can do this:

- Develop recognisable spreads. If every spread looks the same and you follow the same rule of eye flow consumers will get board and put your catalogue down.
- Mix spreads up and add surprise layouts which encourages consumers to read and engage in your catalogue until the very end
- Different colours, backgrounds or layout formats to break up catalogue
- Consider the colour that you use for your catalogue. This may be a colour that represents your range or concept. If you use coloured paper make sure you test the print as coloured paper will effect the coloured print.
- Make your catalogue eye catching
- Taylor your catalogue to your target market
- Make the style of your catalogue match the style of your audience ( subculture, culture, concept)
- Use High Resolution images and artwork