Cut through, build intrigue and engage your audience

How you can do this:

- Develop recognisable spreads. If every spread looks the same and you follow the same rule of eye flow consumers will get board and put your catalogue down.
- Mix spreads up and add surprise layouts which encourages consumers to read and engage in your catalogue until the very end
- Different colours, backgrounds or layout formats to break up catalogue
- Consider the colour that you use for your catalogue. This may be a colour that represents your range or concept. If you use coloured paper make sure you test the print as coloured paper will effect the coloured print.
- Make your catalogue eye catching
- Taylor your catalogue to your target market
- Make the style of your catalogue match the style of your audience ( subculture, culture, concept)
- Use High Resolution images and artwork

3 Tips for great presentation layout

1. Place text or graphic elements on the page so that they have a visual connection to each other

2. One simple and most powerful layouts is to use one strong visual. If using multiple images keep them connected both through alignment and proximity

3. Keep odd or even elements in balance. Creating the right balance is both about the number of text and graphic elements and how they are arranged on the page. Odd numbers tend to create a more dynamic layout. Symmetrical balance gives a more static layout.

FILE SET UP INFO

BOOKLETS 
- Create a mock up of the booklet you would like to create with the correct amount of pages
- Number pages in mock up form
- Take booklet apart and use the pages as a guide to setting up your files
- Make sure the cover has an extra measurement so the front goes over the middle
- Make measurement smaller for the inside pages, make safety larger on the inside pages
- Add in measurement for binding if necessary
- Add in a fold out page


CONSTANTINA FOLD
- Add in measurement for folds, this measurement is determined by the thickness of your paper
- Make sure images front and back are not up side down and flip the correct way
- Make sure front fold is larger than the size of the catalogue when it is folded together not flat out
- Figure out how it fold by making mock ups


POSTER CATALOGUE
- Figure out the size first when it is folded out
- Make a small mock up and figure out how it will fold down to what size
- Add in 1mm for fold

ODD SHAPES
- Add your own bleed and safely
- Add all crop marks and fold marks
*Remember that crop marks are only created around the artboard when saving a PDF so you will need to add i your own marks 


Things to remember:
- Add bleed
- Add safety
- Add fold marks with the pen tool inside the bleed
- Add crop marks where necessary
- Save as PDF
- Add guides
- Add guides on alternate layer is needed

Bleed

OK the time has come when you all get to learn how to get rid of those nasty white boarders on your print outs.


- Bleed: A nicely cut page that has artwork all the way to the edge of the page

- It's impossible for any printer to print pages with out white boarders which means you have to set up your file correctly.

- Always supply the printer with a document that is a little larger than the final document

- 3mm-5mm bleed is industry standard

- You can set your Illustrator file up to have bleed at any time but it is best to start at the beginning.

- It isn't until you save your file as a PDF that you are able to see the crop marks on the page that indicate where you can then trim your page down.

CORRECT Bleed

INCORRECT Bleed

Image cut down to size with bleed

Layout Ideas

For layout ideas see UTSOnline

What's Included?

Week 2: Shorts & Pants
1 X Short
1 X Pant

Week 3: Skirts & Dresses
1 X Skirt (ruffle or Pleat)
1 X Dress
1 X Class Dress

Week 4: Shirts
1 X Stripe Shirt (pattern fill in Illustrator)

Week 5: Jackets

1 X Tailored Jacket with interesting pattern (mens or womens)

1 X Casual Jacket with pattern elements and with a hood (mens or womens)

Week 6: Knitwear & Accessories 
1 X Knit garment of your choice eg Swimwear, stretch garments
1 X Accessory of your choce, eg hat, shoes, bags, jewellery

*10 X Drawings all together
*Must have images to compliment Technical Sketch 

Important Technical Sketch Portfolio Presentation Tips

1. Print on good quality paper (100-200gsm)
2. Colour prints
3. Ring bind with professional clear front and card backing. NO PLASTIC SLEEVES.
4. Have a title page labeled DIGITAL TECHNICAL SKETCH PORTFOLIO _ FULL NAME
5. Lay your information out in interesting ways
6. Include all Front, Back, Side headings, labeled zooms, descriptions, garment and week headings
7. All images should have correct referencing
8. Make sure you technical sketches are the main focus of the page and are of a good size
9. Include B/W images and Colour images
10. You can be more creative with how you present your coloured technical sketches. Make them dynamic by adding drop shadows, arranging them in interesting ways on the page etc
11. Can be portrait or landscape

Be as creative as you would like.

This is a portfolio of your technical sketching ability and you should show as much variation as you can. Presentation is very important with this assignment. You should present a portfolio that you could take to an employer to show off your skills.